If you're flying through Denver International Airport in the next 10 days, you might want to check out the main terminal's pop up beer garden.
Denver is bringing back the popular seasonal attraction starting Saturday, and it will run through Sept. 27. It'll run daily from 11 a.m. to 7 p.m.
I believe this takes place in the non-secure area of the airport, so unless you start or end your trip in Denver, you'll have to have a long layover in to stop for beer.
You'll need to be 21 or older, and you'll have to buy a $10 ticket. For that price, you'll be able sample 10 tiny (2 ounces each) beers. But, hey, Denver's airport is at 5,430 above sea level, so unless you live at a high altitude, you'll get buzzed much faster than you're used to. You'll have your choice of 20 beers, all from Colorado brewers.
Other features include:
- Eight picnic tables decorated by local artists
- Live music, brewer master talks, brew trivia
- Glasses and T-Shirts for sale
- Random visitors will win prizes
Why is Denver doing this?
Long ago, airports didn't really try to differentiate themselves. They just seemed to assume that if they kept their terminals clean and roadways free of traffic, airlines would serve them and passengers would be content. But now airports hire consultants and brand experts so they can position themselves as passenger friendly and accommodating to airlines. Many airports have added amenities. Some, like the Yoga room at San Francisco International Airport, are a little absurd. But others, like the beer garden, are kind of cool.
Because Denver is a clean, modern airport in a large city in the middle of the country, it will probably always be an important aviation hub. But anything that will make fliers happier has to be good for business, right?
What do you think of Denver's beer garden? Do you think it is a good use of airport resources? Will you try to use it?
Here are some social media shots from last year, when the event had half as many beers:
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