Should airlines monitor your Whatsapp messages to offer deals?

How would you feel if your favorite airline monitored your messages on WhatsApp - a texting messaging service - and sent you offers based on what it saw?

That could happen soon, Sadiq Gillani, senior vice president and chief strategy officer at Lufthansa, said last week at an airline conference in Scottsdale, Arizona. 

"The airlines will take that information to offer [passengers] targeted fares, only available to them for a limited time," Gillani said.

Should airlines monitor your WhatsApp account to offer you deals? Screenshot: Whatsapp.

Should airlines monitor your WhatsApp account to offer you deals? Screenshot: Whatsapp.

Many of us are already familiar with this type of targeting from using Google's Gmail email service. I don't think it's such a bad idea, though I like any program that offers me a deal. Henry Hartevedlt, a travel industry analyst, tells me I'm not alone. His research shows 78% of travelers would volunteer information about themselves if it led to deals or better service.

What do you think?

I should note that at a different panel at the same conference, JetBlue executive Scott Laurence warned attendees that carriers should be careful with how they use the information they already have. "There's a fine line between making a connection and stalking," he said.