Want to visit the set of ... United's new safety video?

I live in Los Angeles, and in the past 10 days I've visited a major movie set and a taping of the Jimmy Kimmel show. In both cases, I received VIP treatment. 

So forgive me if I am bit jaded. But I was amused to see that United Airlines is auctioning off a chance to go backstage .... at the shooting of its new safety video. 

"Join us on May 12th at Willis Tower for the filming of our next in-flight safety video," the copy reads. "You and a guest will go behind-the-scenes, with on-set access and the 'Hollywood' hair and makeup treatment."

The currency here is United MileagePlus miles. As of this writing, there are four days left in this auction, with a current high bid of 146,000 miles. If you win, you get this package:

  • Roundtrip United Economy® domestic airfare for two to Chicago, IL
  • Three night hotel accommodations for two in Chicago (Monday, May 11 - Thursday, May 14, 2015)
  • Pre-shoot hair and makeup
  • A day on the set of the next United in-flight safety video
  • Behind-the-scenes tour for two of the United Network Operations Center

It is not clear to me why United is offering to do your hair and makeup. Does this mean you get to be in the video?

I don't have a problem with the auction itself. This sounds like a cool experience. I only object to calling it a "Hollywood" experience. Chicago is not Hollywood and a safety video is not a major motion picture.