Have you seen United's old logo, the tulip? The airline wants to know.

This photograph, taken several years ago at SFO, has two versions of the old United logo. Photo:  Bostonalejandro/Wikimedia

This photograph, taken several years ago at SFO, has two versions of the old United logo. Photo:  Bostonalejandro/Wikimedia

Have you seen the tulip?

If you're a long-time United Airlines flier, you know the logo. Designed by Saul Bass in 1973 - if Wikipedia can be believed - it was used by United, in one form or another, until the airline merged with Continental Airlines in late 2010. The combined airline uses the United name, but it took the old Continental logo. 

Airlines know it takes several years to paint planes and remove logos from airport terminals and service trucks. But it is now five years later, and United is ready to put an end to the old logo, as well as any remaining uses of the Continental name. United finished painting its mainline jets a long time ago, and it wants only one look facing the public. 

"It’s important we display products/signs with the correct United branding," United told employees in a recent note. "Some locations are still using materials with an old logo and inconsistent with our corporate branding guidelines."

The airline is asking employees to take a photographs of any dubious branding so it can be reported and possibly removed. 

"All locations should check their storage areas, gate areas and lobby positions to ensure only items with the correct logo are provided to our customers," United said. "Any outdated supplies should be removed and destroyed to ensure they are not used."

Back in July, I spotted this bus at LAX. It definitely did not meet modern brand standards.

Have you spotted any old United branding anywhere? Or any misuses of the old Continental name?



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