Beer snobs, I have good news for you. Southwest Airlines is planning to stock Leinenkugels seasonal craft beers on all of its aircraft.
Leinenkugels seasonal specialty will join Dos Equis Lager Especial as two beers new to Southwest's lineup. Each will be sold for $5. They'll join Miller Lite, Bud Light and Fat Tire in the current lineup.
Also, the airline shared in a Friday press release, "Southwest Airlines is also transitioning to honey roasted peanuts that customers can enjoy throughout 2015." I'm not sure whether this is an improvement, but I'll assume that it is, until someone tells me otherwise.
Has anyone tried the new nuts?
As for the Leinenkugels, Southwest is planning this lineup:
- Snowdrift Vanilla Porter ("Colder months")
- Summer Shandy ("As warm weather approaches")
- Oktoberfest ("In the fall.")
It's never a great idea to offer too much conjecture off of a press release. However, I think we can take this development as another example that Southwest is moving more upmarket. Southwest has not been a quirky Texas-centric airline for some time now. It's a powerful national airline with a snazzy new livery, and it needs a beer list to match. Delta and Alaska have decent beer offerings, and Southwest should too.
Then again, it's also possible that Leinenkugels, owned by SABMiller, simply wanted to raise its profile in the United States and offered Southwest a deal it could not refuse.
Yes, I know Leinenkugels isn't exactly a top-tier microbrew. But this is still good news for the beer-drinking public. It's definitely more drinkable than Miller Lite.