We learned this week that U.S.-based T-Mobile customers will be able to text for free on many Gogo equipped flights across the world. That includes flights operated by American Airlines and Delta Air Lines -- the two biggest Gogo customers.
It's a nice idea, as it creates happy customers while not taking anything away from people who pay for the full internet. Texting is a low bandwidth operation.
The technology easily allows voice calls. But Gogo is blocking them. I asked Gogo Chief Commercial Officer Ash Ash ElDifrawi why Gogo is blocking calls. His answer was refreshingly honest.
"This is a nuclear topic," he said. "Our technology would allow voice calling if we wanted it to. This is not a technology issue. This is a policy issue. People are very sensitive to it. People are very emotional about it. The airline is our customer and we do what they ask us to do in terms of what we allow and do not allow. Until they tell us otherwise we would abide by their wishes to not allow voice."
What do you think of his comments?