You must know by now that Frontier Airlines unveiled a new logo and look on Tuesday.
It's a bit of a mishmash, with the designers taking a 35-year-old logo created by Saul Bass and updating it for the modern era. I wrote about the new look for the travel website, Skift.
For the piece, I spoke with designer Peter Shikany of PS: Studios in Phoenix. He told me that retro is cool, even for airlines. "I think there's this thing right now that I would call a focus on a modern nostalgic interpretation," he said. "It's a retro that people respond to."
But not everyone agrees it is the right move. I received an email from travel industry analyst Henry Harteveldt, part of which made it into the Skift piece. But he had plenty more to say on Frontier's attempt on rebranding. He compared it to Southwest's recent changes.
What do you think?